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Nascar and anheuser-busch announced today a multi-year agreement that welcomes the global brand back as an official partner. Nascar racing is one of the most viewed professional sports in the united states, hosting 17 of the 20 highest attended sporting events. Transcript of indycar case presentation indycar team 8 zoe markowitz lauren ledford austin drew kelly dement implementation indycar vs nascar strengths weaknesses. Nascar: success in branding chris peters mar 5125 – spring 2011 march 7, 2011 case summary fast cars speeding along the beaches of daytona beach, fl in the ‘40s represented the foundation for the formation of the national association for stock car auto racing (nascar) in 1948 by william henry france, sr.
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